Jaguar – The Art Of Performance Tour
JLR’s Potential Customers
Identification of Prospects
The Art of Performance Tour is an experiential tour that now become the model for Jaguar Land Rover the world over.
The Art of Performance Tour took the Jaguar experience to 50+ cities across India, providing guests with the opportunity to get behind the wheel of the entire range of Jaguar available in India including the flagship F-Type. Surrounded by dedicated staff, product specialists and certified instructors, the brand is tangibly brought to life for 200 guests per city. From riding its high performance F-Type sportscar at 200 kmph and test-driving Jaguar’s entire line-up to experiencing first-hand the high-speed control and mid-speed handling; it personified Jaguar’s ethos of performance and luxury.
Recreating consistent experiences in each city over 18 months required precision and attention to detail. The custom-built modular structure, capable of hosting 50 guests at a time, along with planned areas for a 600-metre driving track, lounge, briefing zone, crew resting tent and on-site kitchen, ensured exactly that.