Ducati Demo Rides
Prospective Ducati customers
Road Show With A Shipping Container
800 test rides touching more than 2000 people, with a footfall of more than 500 riders per city. It also won the award for the On-Ground Promotion Of The Year For Brand Awareness.
The Ducati Demo Road Show was conceptualized to bring the Ducati Universe experience to Indian cities that didn’t house their own dealership. It provided riders with the unique opportunity of taking any of the motorbikes from Ducati’s India line-up for a test-ride. Covering 6,500 kms in 45 days, the Road Show travelled as a 20ft shipping container painted in the brands iconic Scrambler-red. It consistently revealed a modular showroom replete with a fleet of 8 bikes and merchandize-display shelves.
Post a thorough briefing, test-rides were conducted in convoys of 8, marshalled by experienced riders on either end. The rides provided potential customers with the chance to fully experience the power and technology of the bikes while reinforcing trust in the safety of the brand.