Program

Oppo F1 Mobile India Launch

Target Audience

Technology Media
Online Audience

Event Location

New Delhi, India

Integrated Solution

Event Live-streaming
All-India Activation with Selfie Campaign
Photography Installation
Celebrity Management

Art met technology as we pushed the boundaries of experiential marketing.

The launch of Oppo and its F1s mobile were designed to represent the brand’s persona of luxury, superior quality and intuitive design for a wide audience. This was achieved through the confluence of art, design and technology in an experiential production.

Photography installations were showcased in an ‘art gallery’ set at the entrance that led to a passage designed in ‘cameralens’ architecture. Crafted as an experience of the F1s as a ‘selfie expert’, guests entered a space lined with camera lens that presented the cutting-edge camera technology of Oppo through striking imagery.

The launch of Oppo’s F1s mobile was designed to represent the brand’s persona of luxury, superior quality and intuitive design for a wide audience.