A comprehensive showcase of the brand that put the spotlight on the experiential retail.
For the launch of Levi’s new 505c denim line, various in-store brand engagements were launched through inclusive experiences that spanned set design, event show-flow and F&B management.
Levi’s latest Spring-Summer collection was unveiled to fashion editors and bloggers through an event that showcased the innovative use of the ‘shibori’ technique of fabric dyeing, on denim. A styling workshop brought together fashion influencers for a masterclass on the global trends in denim attire. Levi’s also invited influential fashion bloggers to design the store display in creative ways as an immersive experience for young customers.