Nike Go

Target Audience

Sports enthusiasts
Mall attendees

Event Location

Mumbai, India

Integrated Solution

Logistics & Ground Production
Event Conceptualization
Set Production

A larger-than-life obstacle course that proved actions speak louder than all words.

The cutting-edge features of the Nike React athletic shoes was demonstrated through an activity zone inspired by the childhood favourite reality show – Takeshi’s Castle. Built with foam, springs and sponges, the life-sized obstacle course made the ideal playground to showcase Nike React’s core features – soft, responsive, lightweight and long-lasting.

Designed and executed ensuring all safety standards, the Nike Go obstacle course was created to be fun, interactive and to mimic a continuous running track. Branding around the set was designed as pop-art installations that steered away from the conventional.

Nike Go – India edition
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