Levi’s Khadi Launch

Target Audience

Bollywood Celebrities
Media & Fashion Influencers

Event Location

Mumbai, India

Integrated Solution

Set Design
Curated DJ
Customised Take-away

Celebrating India’s most patriotic handicraft with an all-American twist.

Levi’s, a brand synonymous with the all-American blue jeans, pushed its envelope of innovation with a ‘made in India’ line of apparel. The Khadi collection, crafted from hand-spun Indian cotton, was revealed at a specially-curated event at their flagship store in Mumbai with a party of 120 select invitees.

Consisting of Bollywood actors, models, celebrities and media influencers; the launch of Levi’s special Indian collaboration was celebrated with a thoughtfully curated fusion of Indian and American fashion sensibilities. This theme ran through the set-design at the two-storied Levi’s store, and was reflected across the live-mixed music and F&B for the event.

Guests were free to meet the designer, shop from the collection, mingle, and unwind at the dedicated bar for the evening. Every guest was handed an exclusive jacket from the iconic Trucker range, complete with the name and location of the khadi weaver who spun it. They then made their way to a themed photo-booth that helped augment the event on social media platforms.

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