Program

Levi’s

Target Audience

Media
Fashion Influencers

Event Location

Mumbai, India

Integrated Solution

Styling Workshop
Fashion Masterclass

A comprehensive showcase of the brand that put the spotlight on the experiential retail.

For the launch of Levi’s new 505c denim line, various in-store brand engagements were launched through inclusive experiences that spanned set design, event show-flow and F&B management.

Levi’s latest Spring-Summer collection was unveiled to fashion editors and bloggers through an event that showcased the innovative use of the ‘shibori’ technique of fabric dyeing, on denim. A styling workshop brought together fashion influencers for a masterclass on the global trends in denim attire. Levi’s also invited influential fashion bloggers to design the store display in creative ways as an immersive experience for young customers.

More Like This