Honda 2Wheelers Exhibition
Media
Auto Expo audience
Greater Noida, India
Livesize Interactive AV
Pavilion Design & Management
Obstacle Course & Road Simulator
Safety Riding Initiative
The BEST PAVILLION – TWO WHEELLER (NDTV AUTO EXPO AWARDS) personified attention to detail and perfected design.
Designed and executed across 8 months, the Honda Motorcycles exhibit at the Auto Expo 2018 marked the launch of the Honda 160cc X-Blade and Activa 5G. The unveiling of the X-Blade reflected its high-octane, sporty persona through a kabuki dropping with a suspended mannequin rider.
A section of the pavilion was designed to celebrate two decades of the Activa scooter along with the launch of the latest from the series. The enclosure also housed a dedicated League of LED Zone that displayed the new models of commuter bikes and scooters in LED accents.
Outside, the Honda Road Safety Zone was designed to promote its safe-riding values through obstacle courses, simulators, and CRF50 bikes specially designed for children.
We designed and installed safety barricades which seamlessly merged into the pavilion design ensuring utmost safety for not just the brand ambassadors Akshay Kumar and TaapseePannu but also for the expo attendees showcasing the brand’s safety-first philosophy.
#mediaride
#experientialtour
#launch
#mediadrive
#mediadrive
#launch
