Land Rover Discovery Launch

Target Audience

Distinguished Guests

Event Location

Mumbai, India

Integrated Solution

Glamping Site
Kennel for Pets
Workshop & Masterclass
Off-road Tracks

Recreating the allure of wanderlust tucked away in the reaches of Mumbai.

The launch event for the Land Rover’s All-New Discovery invited guests along with their friends, family and even pets, to experience the festival ambience of a specially curated World of Discovery. Created in a spacious outdoor setting, surrounded by the urban forest of Mumbai’s Sanjay Gandhi National Park, it was styled to exemplify the Discovery’s spirit of travel and exploration.

Personally chaperoned by crew dressed as park rangers, the guests travelled through distinct spaces that offered experiences such as foot spa, whiskey masterclass, travel workshop, short-film screening, fully-equipped and staffed kennel, as well as a campsite replete with food, music and entertainment. Professional off-road drivers took guests on drives across varied terrain to experience the full functionality and potential of the vehicle. The Discovery was unveiled through a dramatic entry that saw the car climb a near-vertical Mini-Terrapod and descend in a see-sawing vertical drop.

Showcasing the World of Discovery
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