Campaign

Honda Africa Twin Media Ride

Target Audience

Media

Event Location

Udaipur, India

Integrated Solution

Route Management
Registration & Hospitality

An auto-launch that let the experience do the talking.

Hosted in the scenic expanse of Rajasthan with end-to-end hospitality services, the Honda Africa Twin Media Ride was designed as an experiential event that highlighted the famed bikes full prowess. Based out of Udaipur, guests were guided through a charted route, spanning 90 km. and a multi-dimensional terrain. Mapped to ensure that the bike’s key features and true potential was thoroughly experienced, the ride covered city roads, highways, narrow bylanes and desert off-roads. Content generated from real-time experiences were both chronicled in film and used to spur the Africa Twin’s marketing campaigns.

A look at Honda Africa Twin’s Rajasthan conquest.
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