Tata Nexon Media Drive
Media & Auto Bloggers
Unconventional Media Drive on unchartered routes
Tata Nexon Media Drive took place at the crossroads of where asphalt met a celebration of adventure.
The Tata Nexon Media Drive, Media Event of the Year for a Brand at the 2018 Wow Awards, was charted as a journey of discovery designed to mirror the personality of the new age explorer. Creating a ‘festival of exploration’ as the backdrop, the drive took select media, auto-journalists and online influencers on a 14-day drive through the verdant terrain of Kerala, from Kochi to hilly Idukki in compact SUVs. With personalized hospitality, specially curated gourmet food and drinks, infusions of art and culture, and interactive briefing sessions by senior TML personnel, this media drive broke from convention and gave guests a glimpse into the Nexon way of life.