Honda 2Wheelers Exhibition

Target Audience

Auto Expo visitors

Event Location

Greater Noida, India

Integrated Solution

Life-size Interactive AV
Pavilion Design & Management
Obstacle Course & Road Simulator

Transforming a pavilion into a veritable destination. And creating the Best Pavillion – Two-Wheelers (NDTV Auto Expo Awards) along the way.

The Honda exhibit at the Auto Expo in India was designed to reflect the brand’s dedication to cutting-edge technology and safety. This was executed through experiential enclosures, kabuki droppings that unveiled Honda’s latest bikes, and an outdoor zone dedicated to immersive safety simulators.

Enclosures pushed the norm of set design with glass flooring, checked grill motifs, and fan messages etched across the floor in some, while others saw enormous curved LED panels that drove brand messaging. The Activity Area outside innovatively promoted safe-riding through obstacle courses, 3D bike simulators, and CRF50 bikes specially modified for children.

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